MEDIUM story-membership-recruitment-peer-mentor-004 5 pts
5
Story Points
Medium
Priority
Membership Recruitment (Verving)
Feature

User Story

As a Peer Mentor (Likeperson)
I want to earn recognition badges when I reach recruitment milestones such as referring my first member, fifth member, or tenth member
So that I feel proud of my contribution to growing the organization and am motivated to continue recruiting

Acceptance Criteria

  • Given a peer mentor's referral results in a completed membership, when the attribution is confirmed in the system, then the peer mentor's badge progress is automatically updated
  • Given a peer mentor earns a recruitment badge, when they next open the app, then a celebratory badge-earned overlay appears with the badge name, description, and share option
  • Given a peer mentor has earned recruitment badges, when they view their badge shelf, then recruitment badges are displayed alongside activity badges with a distinct visual identifier
  • Given a badge is earned, when the peer mentor chooses to share it, then the native share sheet opens with a pre-composed congratulatory message and badge image
  • Given badge criteria evaluation runs, when a peer mentor's recruitment count crosses a milestone threshold, then the badge is awarded within 5 minutes of the triggering event

Business Value

Gamification through badges is a proven mechanism for sustaining volunteer engagement. HLF and NHF specifically requested Spotify Wrapped-style recognition. Connecting badges to recruitment milestones creates a direct feedback loop that rewards the behavior the organization needs most — growing membership. This also provides social proof when peer mentors share their achievements.